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🔥 How Tariffs Are TAXing Emerging Brands—and What They're Doing to Survive 🧨
“The Blind Spot News” dives into how emerging brands are being hit hard by U.S. tariffs—and how founders like Haley Pavone of Pashion Footwear and Andrew Chen of 3sixteen are turning that pressure into powerful, community-driven storytelling. From viral videos to transparent pricing breakdowns, this article explores how small businesses are navigating policy shifts, rising costs, and global supply chain challenges with honesty, grit, and leadership.

Kyle Frazier
6 min read


🚀 How Emerging Brands Can Leverage AI to Scale Faster
In today’s fast-moving digital landscape, startups and emerging brands must embrace AI to stay competitive. Whether automating workflows, enhancing customer experience, or making data-driven decisions, AI is no longer a luxury—it’s a necessity.

Kyle Frazier
5 min read


NIKESkims: A Strategic Power Move or a Brand Risk? 🤔
Archtoculture composite collage A Brand Strategist’s Take Nike just made one of its boldest brand moves in recent history. 🚀 The...

Kyle Frazier
6 min read


📌 Avoid The Perfection Trap: Why Minority-Owned Brands Feel They Must Be Flawless to Succeed
For many minority-owned emerging brands, the pressure to be perfect isn't just internal—it’s systemic. Held to higher standards with fewer resources, these founders face challenges in funding, retail access, and mental wellness while being expected to lead in ethics, sustainability, and community impact. This article unpacks the “perfection trap” and shares real-world strategies, founder insights, and growth tools to help underrepresented entrepreneurs scale without burning o

Kyle Frazier
6 min read


Target’s DEI Rollback: The New Reality for Emerging Brands
The effects and reactions to Target's DEI rollback and what it means for Emerging Brands who count on retail and community support.

Kyle Frazier
7 min read


🔓 Unlocked: How Kendrick, Drake, Rihanna & Beyoncé Leverage Branding & Marketing
Ever wonder how artists build powerful brands in a competitive market?

Kyle Frazier
4 min read


FROM FOUNDER TO STRATEGIST: Helping Brands Build, Grow, and Succeed
Join me on my journey with Target Accelerators, where I discovered powerful lessons in branding, collaboration, and retail success! 🚀✨

Kyle Frazier
3 min read
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